Paul Robson on the future of post-production
Medialease’s Paul Robson, in his regular InBroadcast column, provides some thoughts on how post-production will shape up over the next few years.
Post-production, as we know it, is dying. I hate to say it. But it is. Not in all aspects, but certainly in the traditional areas of cutting, simple audio and basic finishing.
How have I come to this conclusion? Simple really: most producers already have their own offline editing capabilities and many have enough technology in-house to do basic audio. Some can even do parts of the online, a bit of duplication and even an early grade.
As I see it, for daytime and lower budget TV all post-production work will be brought in-house by producers eventually - because it’s so much cheaper than outsourcing it and it’s easy enough to operate and run without a huge technical support set-up.
It’s been happening for a good few years already and there’s no way of stopping it, which is probably why offline is nothing more than a lost-leader these days…
To read the full article please see September’s Edition of the InBroadcast eZine.